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When I was growing up, the expression that I heard over and over again was “Waste not, want not”. Like a lot of families, I got a lot of hand me downs from my older family members – clothes, toys, bikes – I rarely had my own stuff “new”. When something in our house broke, my Dad fixed it. When my Mum cooked, we ate everything on our plate, or it would be carefully put aside and incorporated into another meal the next day. This economical behaviour wasn’t unusual back then – most people we knew didn’t have money to throw away, and we were always conscious of not wasting food and maximising the resources that we had.
[SPECIAL OFFER - FREE COFFEE - SEE BELOW!]
Things have changed now – as a nation we have more disposable income, we are all busier and the shift is towards more and more convenience. The manufactures have listened and have developed “single use” packaging to help us with our busy “on the go” lives. E.g. the cereal breakfast bars, the single use coffee cups, the plastic wrapped sandwiches, the pizzas and takeaways. But at what cost to the environment, to our society and to our health?
Whenever I go on holidays to France, I’m in awe of how the French people value the quality of their food and how it’s an integral part of their culture. Families take the time to prepare meals, to sit down and eat together and to enjoy their home cooked food – without rushing and without stress. Accessing quality food is easier in France, organic food is not difficult to find and you can purchase directly from organic farmers at the local market.
In Ireland, it’s much more challenging to source "farm fresh" food directly from Irish farmers. It’s even harder to source quality organic produce – less than 1.2% of our usable agriculture land is devoted to organic agriculture compared to 10.3% in Italy. The supermarkets in Ireland are keen to give the impression that they support local and buy Irish, but it’s a lot different in reality. Lidl got in hot water with their customers recently for the “Produced in Ireland” label on their salmon – when the truth is that the salmon is farmed in Chile and then imported and packed in Ireland – and given a lovely sounding Irish name “Inismeara”.
One thing is for sure – if you value quality food and you want to support Irish organic farmers, then you need to check out our 100% Irish veg box. The contents of this box are actually grown on our farm or are sourced from local organic farmers – we don’t fly in the courgettes from Chile and then put an Irish sticker on them! You can check out the photos of our farm on our Facebook page here. The quality of the produce is exceptional, so fresh and flavoursome – and for only €20 you really can’t go wrong.
And you can take it from us, if you cook fresh organic food, it will be delicious and nothing will be wasted – it will be gobbled up. Your Granny would be proud!
Have a great week,
P.S. We always receive great feedback from our customers about how much they enjoy our delicious organic coffee so as a special offer for this week only …….. if you order just €35 online and apply the coupon code “AddCoffee” – we’ll include a bag of quality organic coffee in your order with our compliments – enjoy!!! (Expiry 11th of August 2016)